A couple of weeks ago, I told you about all the cool things you can do with Google+ and how it will help your small business. The dark side of the moon is this: there are cons to the all mighty Google. Yes, even perfection can come at a price. So whether you work for a huge conglomerate or have alternative workplace strategies - we want to cover all sides of the spectrum so you can see some of the downsides of using Google+ below…
Because the business pages have to be created from a personal Google+ account, you can’t add admins to help manage the page. For smaller companies that only have one or two employees, this won’t be an issue. But a bigger company who has several employees designated as the business page managers will need to have access to personal account information that you may not want to just hand out.
FACEBOOK AND TWITTER DOMINATE
In a world where everyone has a Facebook and Twitter account, Google+ seems to be the last to jump on board. Most entrepreneurs feel that since they already have an engaged network of followers on these two social platforms, Google+ isn’t worth their time, even referred to as a “ghost town.”
GOOGLE+ DOESN’T INTEGRATE WITH SOCIAL DASHBOARDS
Hootsuite does, but that's it. Most other dashboard services won’t let you post to Google+ from their platforms yet. This is a hindrance if your company manages all of your social media from one outlet.
UNRELIABLE SIDE PROJECTS
Buzz, Wave and Hotpot have all come and gone without creating many waves in the social media world. Business owners are doubting the relevance of Google+ considering the past behavior of the previous three projects. They feel their efforts are better spent on Facebook and Twitter which we know aren’t going away.
It’s been hard to get people on board, since businesses can only add other businesses to their Circles. Adding individuals isn’t possible until they’ve added your business first. Since growing your network is difficult, people are hesitating to jump on the bandwagon. Hence, the ghost town.
So there you have it; the good, the bad and the ugly. What do you think about those reasons? Is it enough to turn you off of Google+, or have you found them not to be that much of a drawback? We would love to hear your comments!