4 Ways to Create a Business Image That Gets Noticed
February 17, 2015 by Mike Certoma
It can be a challenge for a smaller business with an equally small budget to stand out from its competitors. Creating a powerful business image is key to success, and it’s easier than you might think – even on a budget. By making small adjustments to the way you operate, and the marketing techniques and technology you use, you can pump up your visibility and growth on the cheap.
Here are four proven marketing techniques and tools that the budget-conscious business must use.
- Use grass roots marketing. Word-of-mouth is often the most desirable form of marketing. To get people talking, stage an event, run a contest or join a networking group. Most importantly, develop relationships with your customers so that they become advocates of your brand.
- Make an impression. Hiring a professional staff conveys the idea that you are serious about ensuring that your customers have a positive experience. If you do not need to maintain a traditional office with employees, a virtual office in Arlington, VA, or another prestigious business center can get you a professional address, professional call answering, communication tools, meeting room access and other perks for a fraction of the price.
- Maintain an online presence. The greater the number of people who are exposed to your message, the greater your potential to stay top-of-mind. In addition to a professional website, a fresh company blog and active social media channels give customers a way to find and interact with you. A virtual receptionist can help with order processing and customer care over the phone and online.
- Hire a trained receptionist. Friendly, professional receptionists create the first impression of your business. They can answer every call with a customized greeting, answer questions and transfer calls to you, in addition to taking care of administrative tasks. The returns can be huge.
To learn more about Washington, DC, virtual offices, and other ways Metro Offices can help get your business noticed, contact us today at (703) 871-5208. We have been providing workspace solutions for businesses in the DC, Northern Virginia and Maryland area for more than 25 years.